Trading MPGs for CPMs?

Boasting 20 million viewers per month, Detroit based Gas Station TV has installed 90 flickering flat screens on gas pumps at the Mass Pike's service plazas. The TVs serve up a 4 minute content loop in an otherwise media-void environment. I wonder which advertisers will choose to target the road weary travelers paying a premium to fill up on toll roads. Looks like primo space for hybrids, salty junk food, and GPS devices.

I'm interested... Road trip to Natick, anyone? Noses on not paying the toll!

Even hippies can be sell-outs

This fun find on boingboing.net shows which little organic food companies are actually owned by mega-corporations. See the full chart at goodmagazine.com.

Texters require protection from mean streets of London

Walk and text in fear no more. Engadget reports that padded lamposts are being tested on Brick Lane in London, apparently the most dangerous street in the nation for people walking and texting at the same time. Fortunately, here in the States our sidewalks aren't arranged so "higgildy-piggildy." Aside from being completely absurd, I'm more surprised the idea hasn't already been turned into a huge ambient campaign in Times Square for AT&T. Dibs.

Check out the great acting in the video.